Interview

 

1) For someone at Parkex who hasn't encountered you before, how would you describe what PayByPhone actually does?
PayByPhone is a global mobility payments platform that enables drivers to pay for parking through a range of channels, including app, web, IVR, and SMS. We operate across more than 1,300 cities in the UK and support over 110 million users worldwide. While parking remains our core, we’re increasingly focused on simplifying the wider mobility journey, so drivers can focus on what matters most. 

2) You've recently launched a new version of the app. What drove that redesign, and what does it mean for everyday users?
The redesign was driven by evolving user expectations and the need to support a broader set of mobility services beyond parking. We incorporated user feedback, including improving colour contrast for those with visual impairments, while maintaining support for 10 languages and continuing to expand this over time. The result is a faster, more intuitive experience that reduces friction, alongside multiple access channels so users can choose what works best for them.

• Read PayByPhone story: Same Misson New Look Evolving  
• Read PayBy Phone story: Introducing the new PayByPhone App

 

 

 

3) How does PayByPhone help drivers locate available parking, and how does that benefit operators?
Features like Parking Availability help drivers quickly identify locations close to their destination, reducing time spent searching for a space. A case study in Paris showed how this can help reduce traffic caused by drivers circulating for parking, a key challenge for many cities. For operators, it improves utilisation and supports more balanced demand across parking assets. Read more

 

4) What difference do features like Parking Availability and remote session extension make in practice?
In practical terms, they remove a lot of the uncertainty and stress associated with parking. Drivers can find a space more easily and extend their session remotely if plans change, whether through the app or other supported channels. It’s about giving users more control and flexibility throughout their journey.

• Read more on ev-charging
• Read more on ev-charger types

 

5) How does real-time data and reporting help operators manage availability and occupancy?
Our dashboards give operators clear visibility into occupancy patterns, session data, and demand trends in near real time. This supports more informed decisions around pricing, enforcement, and space allocation. Over time, it enables more dynamic and efficient management of parking assets. Read more

6) How does EV charging work within the app, and why is it significant to have it alongside parking?
Drivers can locate, access, and pay for their EV charging within the same platform they already use for parking, across networks like InstaVolt, GRIDSERVE and Osprey. Bringing these services together reduces fragmentation and simplifies the experience. It reflects a broader shift towards integrated mobility payments in a single place.

7) How does PayByPhone help address range anxiety and charger availability?
By providing access to a broad network of charging points, we make it easier for drivers to find and use available infrastructure with the knowledge of availability when they arrive. Clear location information, and a consistent payment experience help reduce uncertainty. As coverage expands, the focus is on improving visibility and reliability across the network.

8) The fuel finder feature. How does it work and why add it?

Fuel Finder allows drivers to locate nearby fuel stations and compare prices directly within the platform. It was introduced to support drivers across different vehicle types, recognising that mobility needs remain diverse. It’s part of a broader move towards supporting the full journey, not just parking. Read more

9) How are operators responding to Emitless and Meters for Trees, and who is driving that conversation?
There is growing interest from both operators and local authorities looking to align parking with wider environmental goals. Our emissions product - Emitless, enables emissions-based pricing, allowing our clients to set fees and charges based on a vehicle’s fuel type, CO2 and/or Euro Standard band. Meters for Trees offers a more sustainable alternative to traditional infrastructure. In most cases, it is a collaborative conversation, with both sides actively shaping the right approach for the client.

10) What does the transition to cashless look like, and how do you make the business case?
The transition is typically phased, supported by clear communication and multiple payment channels to ensure accessibility for all users. It reduces machine maintenance costs, improves operational efficiency, and provides access to valuable data insights. It also aligns with increasing demand for flexible, digital payment options.

 

11) What are you hoping to talk about at the show, and who do you want to connect with?
The focus is on how parking fits within the wider mobility ecosystem and how digital platforms can help simplify that experience. There is particular interest in connecting with local authorities and operators exploring innovation in payments, data, and sustainability. Parkex provides an opportunity to share insights and shape future approaches.

 

 

12) What might surprise someone who thinks of PayByPhone purely as a pay-for-parking app?
What often surprises people is how far beyond parking the platform has evolved. While it remains the foundation, PayByPhone now supports multiple aspects of the mobility journey across a range of accessible channels. It is about creating a more connected and flexible experience for both drivers and operators.

 

See Rebecca on stage at Parkex & Traffex