Working with the British Parking Association, three of the city’s car parks have today been launched as ‘Park Active’ car parks.
When a fully active or sustainable journey isn't possible, we’re encouraging people to use the King Alfred, London Road and Norton Road car parks and continue their onward journey by bicycle, on foot or by public transport.
Wayfinding signage has been installed in and around all three to guide people towards popular routes and destinations and all are situated close to BTN BikeShare hubs.
The first 100 BikeShare users can use the promotional code PARKACTIVE22 for £2:20 worth of BTN BikeShare credit.
The project is also working in collaboration with our Move for Change challenge, powered by the BetterPoints app. People can download the app to log their onward journey from Park Active car parks and start earning rewards to spend at local businesses or donate to local charities.
More about Park Active
Park Active is a British Parking Association initiative which aims to help improve health and wellbeing, reduce congestion and carbon emissions, cut down on the cost of travel and provide support for high streets and city centres.
By making your onward journey actively or sustainably, you can free up space for those who need it, such as Blue Badge holders.
Reducing harmful emissions will also support our goal of becoming a carbon neutral city by 2030, not to mention the health and wellbeing benefits of adding an active travel element to your journey.
Councillor Steve Davis, Co-Chair of the Environment, Transport and Sustainability committee (pictured) said: “This is great project and another incentive for people across the city to travel actively and sustainably.
“We know that, for some people, they may need to use a car for part of their journey into the city. But once here, why not use a Park Active car park and walk, cycle or use public transport the rest of the way?
“Not only is it great for your health and wellbeing, but it will help to reduce congestion around Brighton & Hove and free up space for traders, Blue Badge holders and deliveries.
Andrew Pester, BPA CEO said: “I am delighted that Brighton & Hove is now a Park Active city. Park Active is designed to support active travel options that are tailored to the local needs and recognises the key role of effective parking management to help us all go about our daily lives.
“It can improve the health of participants and others living in or visiting the area. It can also mean less time spent queueing in traffic and the opportunity to reach your destination by other means including walking or cycling, as part of a heathier lifestyle choice.”